PPC Advertising Services

Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you have placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.

Successful pay-per-click campaigns offer amazing returns and brand-building opportunities.

But every campaign needs to be managed and this takes a lot of time. Bid wars get very heated, bid gaps can appear many times in just one day.

Do you want to risk overpayment or loss of listings? Or do you want to let the experts to bid on your behalf? Do you want to get frustrated over fragmented billing? Or do you want experts to handle that for you too? Do you have time to handle thousands of keywords across multiple search providers?

If you're too busy to monitor your campaigns, you really need PPC management.

Global SEO Company PPC Management Services:

Global SEO Company  pay per click management service ensures that your campaigns are targeted, affordable, and accountable, building brand presence and generating leads at a competitive ROI. We make sure your bids are strategic and the return is monitored on a 24/7 basis.

We get your campaign rolling on Google, Yahoo, Miva, MSN, Qualigo. Our contacts and influence combine efficiently with our expert knowledge and experience.
Why pay for professional PPC management?

It's not just when you're too busy to manage your own campaigns that professional PPC management really begins to pay off.

  • Hands-on Management by PPC Experts

Automated bid management compliments your campaign, but it can't replace a human pay per click strategist! Global SEO Company Pay Per Click Management Service ensures that your campaigns are targeted, affordable, and accountable. You can see exactly what your return on advertising spend is at the click of a mouse, we ensure that your bids are strategic and the return is monitored on a 24/7 basis.

  • Advanced Reporting

Our advanced reporting ensures we don't just give you results but also analysis, trends and constant recommendations to maximize your ROI on every click. We pay close attention to the details, freeing you to run your business.

  • Multi-Territory, Multi-Lingual Expertise

 

Our PPC teams really know their stuff. They'll get your campaign rolling on Google, Yahoo! Search, MSN and MIVA, - the heavyweight suppliers in the PPC marketplace, but they'll also advise on foreign language and niche engines. In fact, our teams currently run accounts across 64 countries and 30 languages - from Chinese to Cockney.

  • Full Data Transparency

If you are used to being hands on then don't worry - we believe that the data in our campaigns belongs to the client, so we're happy to provide full visibility and your own login.

Looking for Pay Per Click Management Services? Feel free to write us your requirement and our representative will contact you shortly with a quote.

Pay Per Click (PPC) is an advertising model used on search engines, advertising networks, and content websites or blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a 'Sponsored link' or 'sponsored ads' and appear next to or above the natural or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page.

Pay Per Click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2009. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low at $0.01. Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.

PPC Management Categories:

PPC engines can be categorized into two major categories 'Keyword' or sponsored match and 'Content Match'. Sponsored match displays your listing on the search engine itself whereas content match features ads on publisher sites and in newsletters and emails.

There are other types of PPC engines that deal with Products and services. Search engine companies may fall into more than one category. More models are continually evolving. Pay Per Click programs do not generate any revenue solely from traffic for sites that display the ads. Revenue is generated only when a user clicks on the ad itself.

Keyword PPCs:

Advertisers using these bids on keywords, which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of the amount bid. Keywords, also referred to as search terms, are the very heart of pay per click advertising. The terms are guarded as highly valued trade secrets by the advertisers and many firms offer software or services to help advertisers develop keyword strategies. Content Match, will distribute the keyword ad to the search engine's partner sites and/or publishers that have distribution agreements with the search engine company.

As of 2007, notable PPC Keyword search engines include: Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, Ask, LookSmart, Miva, Yandex and Baidu.

Online Comparison Shopping Engines:

Product Search Engines let advertisers provide feeds of their product databases and when users search for a product, the links to the different advertisers for that particular product appear, giving more prominence to advertisers who pay more, but letting the user sort by price to see the lowest priced product and then click on it to buy. These engines are also called Product comparison engines or Price comparison engines.

Some Online Comparison Shopping engines such as Shopping.com use a PPC model and have a defined rate card. Whereas others such as Google Product Search, part of Google Base (previously known as Froogle) do not charge any type of fee for the listing but still require an active product feed to function.

Noteworthy PPC Product search engines include: Shopzilla, NexTag, and Shopping.com.

button_nextLooking for Pay Per Click Management Services? Feel free to write us your requirement and our representative will contact you shortly with a quote.

Feel free to write us your requirement and our representative will contact you shortly with a quote.




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